LED display scope in India as OOH

India a country of billions - billions of people , billions of opportunities and billions of advertisements ...............reaching masses will always be a challenge.A report by consultancy firm KPMG stated that the US$ 5.2 billion advertising industry is set to grow at a compounded annual growth rate (CAGR) of 14 per cent in 2010, in comparison to the last year.But the question is where LED display boards as medium to reach masses will fit in.
LED display can be effective tool if it can fit in the existing boundary with a lot of innovation so basically it implies giving a greater value without diminishing any existing value. For eg state governments want to sell advertisements rights now and then(2-3 years) and its really a challenge for a company to organize advertisers and convey messages immediately , here LED display boards can add real value , as government while giving advertisement rights get into a obligation to advertise with legal authorize company to advertise for them and this can be good business for company as let say one PSU will like to spend 2 crs on public awareness by advertising through billboards and other means now when compared with lED display they not only have flexibility to advertise but also benefit of choosing different location given to a vendor through advertisement right.Same goes for other corporates.
Now only thing is to decide what government will be spending on public awareness , their are many firms like BEE , NDMA , SSA etc who want to reach masses , the trick is to find a collaboration from both end